Introducing the new Jayway

Guess this post is a bit of a commercial spot. Excuse me, but this is also a good way to inform my readers that I am now working under a different brand than I have until now. I used to work for a brand called Dotway. There I had my email, there I had my home. Most of you know me as Magnus from Dotway. This has now changed. My email will be @jayway.com instead of @dotway.se.

Dotway was just one brand in our group of small specialized companies. We also had a Leadway, Testway, Realway and a Jayway. The last being our first and oldest brand. This has caused some confusion and extra work among our clients and contacts; - “Which -way are you again?” ;~) Therefore…

Five ways become one - Jayway
Dotway, Jayway, Realway, Leadway and Testway gather under one name.

We now simply call ourselves Jayway. As one company we become more visible and distinct and we will be able to offer our clients an even stronger package. We are the same passionate experts working with the same intense commitment and we will continue to deliver the same first class services. You will meet the same people with the same courage and pride. And a new fish!

Meet “Jay”:

Fish

Like Jayway, the blowfish is unique. It swims fearlessly in unknown waters and is a rare delicacy – the best of its kind. On the surface Jayway’s offer might not be rare, but the way we solve your problems is unique. Effectively, passionate and uncomplicated.

Here is our new logo including the name:

Jayway

And here is a pdf explaining the same thing as this page does:

Cheers,

Magnus

posted @ Monday, February 01, 2010 11:37 AM

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# Logo

Left by Niclas Hedhman at 2/1/2010 1:42 PM
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Double sadness

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